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Technology Transfer: A Communication Perspective

Technology Transfer: A Communication PerspectiveAuthors: Professor Fred Williams, Professor David Gibson
Publisher: Sage Publications, Inc
Category: Book

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Seller: betterworldbooks_
Sales Rank: 8264219

Media: Hardcover
Pages: 304
Shipping Weight (lbs): 0.9
Dimensions (in): 8.4 x 5.2 x 0.9

ISBN: 0803937407
Dewey Decimal Number: 338.926
EAN: 9780803937406
ASIN: 0803937407

Publication Date: September 1, 1990
Availability: Usually ships in 1-2 business days

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  • Paperback - Technology Transfer: A Communication Perspective (Sage Focus Editions)

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Product Description
This pioneering publication on technology transfer brings together research from group, organizational, media and interpersonal communication perspectives. In the business world of high technology, this topic usually refers to the moving of ideas from the research laboratory to the marketplace. But for individuals directly involved in the technology transfer process, commercial objectives, while recognized as the longer range goal, are of lesser importance than the impact of other individuals who may use different vocabularies, have different motives, represent organizations of widely differing cultures and deal with referents from transactions varying from abstract concepts to concrete products.

Technology transfer is an especially rich and challenging field of research that may simultaneously call for group, organizational and interpersonal communications research strategies. Also, changing relationships between science and technology, theory and practice, knowledge and business, and national and world economies have fuelled increased interest in a closer university-industry relationship in research in this area. This is also a field where the new media are playing an important role. The book is the result of an in-depth interdisciplinary study by a group of scholars directed by the editors and is written for graduate students in communication, business, public affairs, education and engineering administration academic programmes. Individuals directly involved in technology transfer, as found in research organizations, technology consortia, university administration and government will also find the book of interest.